Branding & Positioning

How does your brand stand out in the mind of consumers? What is your value proposition? Can your customers quickly and clearly understand what you are offering and what sets you apart from your competitors in the marketplace? The experts at Triple Canopy Media are branding experts who have developed dozens of brands for companies and organizations over the past two decades.

Effective branding is key to communicating with your customers and stakeholders. We are highly skilled at selecting color pallets, selecting or developing names that are useful as brands but also potentially eligible for trademark protection and for which suitable domain names and online social media profiles are readily available, and then developing logo concepts that suite the client’s needs. We are branding experts.

We start the brand development process our clients through a process of name ideation to identify the core elements of their positioning. Most business owners and operators have an intuitive sense for what these elements are, and we simply help them to elicit these and get them on paper (or a whiteboard, as it were). Then we work with the client to visualize the customer experience from the customer’s perspective. This allows us to identify the essential elements of a brand from the non-essential elements that may simply cause noise. We also help to filter out any noise that the founder or business owner may bring to the table that may not be particularly useful from the customer’s vantage point in understanding what the brand represents.

Our clients often report that this thorough process of developing a brand and identifying its position in the mind of consumers has a spillover effect on other aspects of the client’s business. They are able to more clearly understand what is important in their business from that which is perhaps secondary or not very important at all. Successful businesses filter out this noise and reduce their message to the essential elements that are beneficial to the consumer. We help companies accomplish this.

Branding & Positioning Services

• Name Ideation
• Brand Concepting & Development
• Focus Grouping
• Survey Research Design
• Name Availability Searches
• Brand Viability Assessment
• Competitor Analysis
• Positioning Development
• Logo Design & Corporate ID Development
• Online Brand Protection
• Intercultural Brand Feasibility & Analysis

We’d Love to Hear from You.

Let us know how we can help your company or organization with its marketing needs. We respond to all inquiries within one business day.