Public relations is about presenting a favorable image of your company or organization and framing discussion about your company or brand in a manner that furthers your interests and objective. Of course, in practice, this can be a very tall order given the proliferation of social networks and other online media.
When used strategically, social media is more than something that you use to react to negative sentiment or some sort of crisis. Social media is a tool to mold an shape public perception, increase awareness of your brand or company, and to leverage opportunities to enhance your search visibility online. When used effectively, public relations can be a very powerful marketing tool that will help you grow your business and find new customers and opportunities.
The experts at Triple Canopy Media have been in the thick of it with their clients, providing expert public relations counsel when things have gotten rough. When a client’s ship carrying disaster relief supplies to Haiti sank off the coast of Cuba, Triple Canopy Media’s principal Matt Williams successfully negotiated these public relations waters while liaising with the Cuban government, the U.S. State Department, the government of Haiti, and other global actors and NGOs. The situation was successfully resolved and an international crisis was averted.
Hopefully your company will never experience such a crisis, but you can rest assured that if you do, the experts at Triple Canopy Media will be standing by ready to provide expert public relations counsel, draft statements, and even serve as your company spokesperson if needed.
It’s far more likely, though, that you’ll need us to help you craft a message and identify venues for disseminating media releases to inform the public and the media of upcoming events, business ventures, and other events of which the public should be aware. We’ll help you do this professionally and in a way that supports other aspects of your strategic marketing plan.
Public Relations Services
- Issues Research
- Media Release Writing
- Press Release Distribution
- Media Contact List Development & Management
- Legislative Issue Tracking
- Press Conference Management
We’d Love to Hear from You.
Let us know how we can help your company or organization with its marketing needs. We respond to all inquiries within one business day.